Online reviews are now a significant aspect of online presence.Presently, potential customers check the credibility of items and services before making purchases. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most people are familiar with Google reviews, though there are several other reviews. Potential customers consider customer reviews more genuine than a company’s own view of itself. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. Business enterprises should take advantage of this knowledge to win more customers. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Negative reviews are not entirely bad, they can be used as constructively to improve customer experience. A strategic response to a negative review on a business’s website can also help balance out the impact. It is good business practice to commend clients that give you good reviews.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Positive reviews from established and renowned companies improve a company’s image. Go-Forth Pest Control in Wilmington, NC is an example of a small-scale business that is using reviews from a popular compang-Google to build its image.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Purchasing plug-ins may actually be unnecessary when using some applications. Google places reviews is one of such plug-in offered through Google. It can feature up to three reviews at one time. The configuration options allows for redesigning of the review panel.
Yelp is also a famous review site.The credibility of reviews from Yelp is beyond question because of its security features. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Facebook is also a social review site whose contents can be embedded to a website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.